The Mobile Era
Utilization of digital applications, web/internet, and other innovative technology has been a growing phenomenon in the marketing department. I personally had the opportunity to experience a summer of paid digital marketing internship in a firm called Exidea (http://exidea.co.jp/) in Tokyo, Japan from June-August 2015, and can vouch (for what its worth) the increase in demand for further implementation of “tech” in the marketing field is unparalleled.
I am always for face-to-face interactions and networking, but it is always good to have a linkedIn account as well as be involved (in moderation) with social medias to exercise adaptable abilities on both personal and professional dynamics.
*Picture with my great uncle (gram’s younger brother) who was a predominant businessman for Toyota for 35+ years.
*This article will be a 3 part article.
Important Vocabulary
- Tech-In this article, tech will be the short term for technology. This term will infer to modern methods, innovative creativity and actual technology. (i.e. internet, mobile smart phone, web design application)
Abstract Introduction
Part 2 will be a page that informs the readers/viewers of this web pages on modern tech marketing methods as well as applications that are utilized in the global market. This section will introduce commonly known popular market tools mainly in the case of social media.
Part 2
To market, it is essential that the marketer have adept knowledge on what is being marketed, whether it is a vehicle, brand itself, food, restaurant, sports team, clothes or even a person. In this case, I would first advise every person reading this to master the ability to market yourself. Additionally, I would like to touch on social media and how important it is for a marketer to understand the importance of social media.
We can always market ourselves outside of social media. This can be through association with certain types of friend groups (example: jocks, nerds, sluts, popular kids and druggies in terms of stereotypical association group in high school), dressing in a mannerism which expresses oneself (suit-and-tie vs. beach tanks with board shorts and flip flops have a complete different visual display) as well as through our actions (carrying the bag of groceries for the elderly vs. running a red light in you car while blasting profane music).
Nevertheless, we can agree that through using social media and professional marketing tech applications, we can promote ourselves more effectively not only in our social circle and local community, but also in a multi-nationally global spectrum.
Therefore, it is first important to first master the ability to market yourself as a marketer.
Justin Bieber, The Weekend, Soulja Boy, Carlie Rae Jepson are a few stars who through utilizing Youtube, were able to effectively market their performance (and themselves); each catching the attention of the right person at the right time.
Therefore, I would like to provide a view of social media as valuable tools that can be used to promote oneself. It is important for a marketer to know him/herself more before moving on to the product marketing.
Below are a list of social media as well as professional self promotion tech applications that are often used by individuals or businesses with different backgrounds from a plethora of career fields.
Needless to say, Mark Zuckerberg’s story is that of modern-day entrepreneurial sensation. Zuckerberg who became one of the youngest person ever to become a billionaire in history, created the now ever-so-popular Facebook.
Facebook is used on a globally dynamic spectrum. Below are statistical information provided by the company’s main web site.
- 1.04 billion daily active users on average for December 2015
- 934 million mobile daily active users on average for December 2015
- 1.59 billion monthly active users as of December 31, 2015
- 1.44 billion mobile monthly active users as of December 31, 2015
- Approximately 83.6% of our daily active users are outside the US and Canada
Needless to say, a marketer can promote him/herself effectively through Facebook. However, the power that this application possesses on a business-related marketing standpoint would be unparalleled as one of the most predominant social network media in history. Fortune and Forbes both announced that as of April 2015, that Facebook has 40 million small business accounts. Facebook is a great social media that can be utilized to stay connected with old and new friends. However, it is also a powerful tool for a business that can allow for effective marketing within the local community, as well as on a global dynamic.
For me, instagram was actually the first social media account that I had ever set up (hikamikubo-look me up!). While this application is very popular with famous phrases that has been populated such as “Sliding in her DM”. According to Instagram’s recently publicized statistical information, there are now 400+ million users in which 300+ million are users outside the US. Approximately 40+ billion photos have been shared and 80+ million more are added daily. On an average day, there are 3.5 billion likes given as well. Below is the list of information provided by Instagram’s main information web page.
- 400M+ Monthly Actives
- 75%+ Outside The U.S.
- 40B+ Photos Shared
- 3.5B Likes Daily
- 80M+ Average Photos Per Day
Most of us who own an instagram account often see (and even follow) company accounts today. We all enjoy following Taco Bell to see what is new on the menu or Nike to not only get motivated by its posts but also view the slick new kicks and its designs. I personally follow Nixon, Quiksilver, Nike as well as Forbes, Men’s Health and Wall Street Journal.
I recently made a twitter account (mainly to increase viewers here) and it has been an interesting experience. Twitter is potentially the social media application with one of the highest non-US citizen usage percentile with nearly 80% of its user accounts from outside the U.S. This allows for
- 320Million Monthly active users
- 1Billion Unique visits monthly to sites with embedded Tweets
- 80%Active users on mobile
- 79%Accounts outside the U.S.
- 35+Languages supported
*All numbers approximate as of December 31, 2015.
LinkedIn can be best described as Facebook for professionals. While facebook shares the ‘personal’ life of an individual, LinkedIn shares the ‘professional’ side of a person. In 2013, Forbes published an article that integrated a study conducted by Bullhorn. It is said that approximately 97.3% of those who had the interview conducted claimed to have checked LinkedIn as a recruiting tool. In the same manner, LinkedIn has over 400 million members from 200+ different countries and territories.
Below is a graph from LinkedIn’s web page (https://press.linkedin.com/about-linkedin)
For those looking to market themselves or for those who are looking for the right candidate, LinkedIn is the best source of social media tool (tech marketing) in a professional setting.
The Importance of Incorporating Mobile Utility
In an article in digitaltrends.com, a new data was publicized which stated that 98.2% of recruiters will tap into some form of social media for recruiting. In reference to this, it is important as marketers to grasp the knowledge on mobile (smart phones) integration.
In a research conducted by Informate Mobile Intelligence, the average American views their smartphone 17 times a day. The highest usage age group was surprisingly older than the expected age rate at 25-54 years old. Those between 15-24 were actually less prone to spending time on their smartphones.
Interestingly, the same informant also concluded that the average time spent on a smartphone in the U.S. is approximately 4.7 hours. This means (since the average sleeping time in the U.S. is 8 hours 42 minutes) that during the 15 hours that a person is awake, 1/3 of that time is spent on smart phones.
While this in itself is a different issue, the fact that this is a mobile era is indisputable. Therefore, use of social media, and through mobile integration, a marketer can increase the effectiveness of tech marketing.
References
About Us | LinkedIn Newsroom. (2015, December 31). Retrieved April 16, 2016, from https://press.linkedin.com/about-linkedin
Chang, L. (2015, June 13). Americans spend an alarming amount of time checking social media on their phones. Retrieved April 16, 2016, from http://www.digitaltrends.com/mobile/informate-report-social-media-smartphone-use/
Adams, S. (2013, February 5). New Survey: LinkedIn More Dominant Than Ever Among Job Seekers And Recruiters, But Facebook Poised To Gain. Retrieved April 13, 2016, from http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/#1e2b7dfc16bf
Company | About. (n.d.). Retrieved April 15, 2016, from https://about.twitter.com/company
Company Info | Facebook Newsroom. (2015, December 31). Retrieved April 15, 2016, from http://newsroom.fb.com/company-info/
Instagram. (2016, March 29). Retrieved April 15, 2016, from https://www.instagram.com/press/?hl=en
Justin Bieber from Stars Discovered on Social Media. (n.d.). Retrieved April 13, 2016, from http://www.eonline.com/shows/hashtaggers/photos/18063/stars-discovered-on-social-media/675100
McCue, T. (2015, April 30). Facebook Has 40 Million-Plus Small Business Pages. Retrieved April 15, 2016, from http://www.forbes.com/sites/tjmccue/2015/04/30/facebook-has-40-million-plus-small-business-pages/#1f884f622aa1
Snyder, B. (2015, April 30). Facebook Added 10 Million Small Business Pages in a Year. Retrieved April 15, 2016, from http://fortune.com/2015/04/30/facebook-small-business/
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