The Mobile Era
Utilization of digital applications, web/internet, and other innovative technology has been a growing phenomenon in the marketing department. I personally had the opportunity to experience a summer of paid digital marketing internship in a firm called Exidea (http://exidea.co.jp/) in Tokyo, Japan from June-August 2015, and can vouch (for what its worth) the increase in demand for further implementation of “tech” in the marketing field is unparalleled.
A week after my business trip to Hong Kong, I went back the following week! This time to participate in a Mission’s trip for Cornerstone Baptist Church
(this day I bartered down a shirt for 5 bucks that said “Bruce Lee’s my home boy”)
*This article will be a 3 part article.
Important Vocabulary
- Tech-In this article, tech will be the short term for technology. This term will infer to modern methods, innovative creativity and actual technology. (i.e. internet, mobile smart phone, web design application)
Abstract Introduction
Part 3 will look into projected factors that possess the highest potential in growth that will further empower marketing technology. From there, I would like to compile the information together and create a series of theoretical predictions on how marketing tech applications will take shape in the future.
Part 3
Use of Chinese
According to *Ethnologue, the Chinese language is the most spoken first language in the world. With the largest population in the world (at 1.4 billion people), China covers nearly 20% of the world population. Thus, one in every five human on this earth is currently Chinese.
With out a doubt, the use of the Chinese language has become an important factor in business as well. As a marketer, it is important to keep in mind that China’s influence both culturally and economically will continue to expand.
According to Forbes, China also owns the first, second and third largest public companies in the world. With the rise in the predominance of the Chinese yuan (Chinese dollar) over the USD, China will continue to rise in global economic presence.
The biggest factor in this proposition is the 2016 US Presidential Election. Presidential Candidate Donald Trump has publicly announced during his campaign that his international trade platform will focus heavily on US relations with China. He will attempt to equalize trade regulations (currently, Chinese exports are at an advantage over US exports), and will try to keep USD as the main currency.
*NOTE: This is NOT an endorsement of Donald Trump, but merely a factor that can potentially affect the projected capacity of Chinese influence in the future of marketing.
*The Ethnologue is a catalogue of more than 6700 languages spoken in 228 countries. The Ethnologue Name Index lists over 39000 language,
Know an Engineer
This is a critical factor in implementing modern marketing in the projected future. According to Forbes Power People List, the first ten businessman listed are the following with the type of company they have succeeded in.
- Bill Gates Microsoft Tech: Yes Overall-6th
- Larry Page Google Tech: Yes Overall-10th
- Warren Buffet Berkshire Hathaway Tech: No Overall-13th
- Carlos Slim Helu American Movil Tech: Yes Overall-15th
- Jeff Bezos Amazon.com Tech: Yes Overall-17th
- Mark Zuckerberg Facebook Tech: Yes Overall-19th
- Jamie Dimon JP Morgan Chase Tech: No Overall-20th
- Jack Ma Alibaba Tech: Yes Overall-22nd
- Jeffery Immelt General Electric Tech: Yes Overall-24th
- Rex Tillerson Exxon Mobil Tech: Yes Overall-25th
As you can see, among the ten businessmen who are the most powerful and influential figures in the world, 8 of them are engineer related business. This mainly reflects the influence of technology in regards to mechanics and how the future marketing will be centered around tech business over others such as clothing, food, or retail business.
Mobile Application
The phone is used during 1/3 of the day in the life of an average American. While that in itself is a different topic of issue, the fact that the phones have taken a significant portion of the life of modern consumers are a fact.
In a study by eMarketer, the projected budget spending for mobile advertisement is at 100 billion USD. This number means that over 50% of digital advertisement will be invested in the mobile field of marketing. This growth represents a nearly 430% increase from 2013, and by 2019, eMarketer “projected mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally”
Conclusion
The use of phone is inevitably a growing phenomenon in human history. As a marketer, it is important to have comprehension of projected theories. While these 3 factors are not 100% certain, it is highly plausible that intelligence on these elements will heavily influence the success of a marketer in the tech marketing department.
References
Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market – eMarketer. (2015, April 2). Retrieved April 25, 2016, from http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299
Summary by language size. (n.d.). Retrieved April 20, 2016, from https://www.ethnologue.com/statistics/size
The World’s Most Powerful People. (n.d.). Retrieved April 24, 2016, from http://www.forbes.com/powerful-people/list/
Total US Ad Spending to See Largest Increase Since 2004 – eMarketer. (2014, July 2). Retrieved April 20, 2016, from http://www.emarketer.com/Article/Total-US-Ad-Spending-See-Largest-Increase-Since-2004/1010982
The World’s Biggest Public Companies. (n.d.). Retrieved April 23, 2016, from http://www.forbes.com/global2000/list/
U.S.-China Trade Reform. (n.d.). Retrieved April 24, 2016, from https://www.donaldjtrump.com/positions/us-china-trade-reform
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