Reason 2: We should advertise digital because it adapts to the lives of people and enhances the quality of life (consumer)
According to Digital Trends, the average time spent on the phone in America is 4.7 hours. Yext’s GeoMarketing analyzed that adults (those over 18) have an average spend of 3.18 hours per day. Initially, with the average time spent sleeping being 8.1 – 8.3 hours, this statistic can be said that the average American spends 30% a day on the phone!
Whether this is good or bad for the individual is another issue, but the fact is that mobile advertisement is a method of digital ad that is unquestionably going to be a part of a person’s day…or even life.
Through advertising digitally, the mobile division alone can intact approximately 30% of a person’s daily life.
According to eMarketer, the mobile internet ad spending is projected to drive digital media’s gains throughout the forecast period. In 2016, mobile will (for the first time) account for over half of digital ad investments and nearly 20% of total ad spending. By 2020, mobile’s share will climb to 73.7% of digital, which is equivalent to 34.2% of total media ad investment.
In conclusion, the world has been digitized – and digital (mobile, PC, etc…) has become a part of the everyday life. Thus, to advertise through a medium that takes a huge sum of an people’s life will enable society to gain substantial exposure to information – enriching the standard of life.
– Some cool sources that I got my info from! –
Click to access outlook-internet-advertising-2016.pdf
https://www.iab.com/news/global-digital-advertising-revenue-reports/
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