Reason 3: We must use digital because it represents innovation, and Innovation is our responsibility.
I believe as business professionals, we have the responsibility to connect the past with the future. This is done through investing in innovation.
Until 1879, the lamp was the source of fuel for lighting in the global community. It was costly and very dangerous. However, Thomas Edison innovated a path for society to have a more affordable and greater quality lighting, that revolutionized into a new industry – the the incandescent light bulb.
Until 1876, letters were means of communication for those in the local community, with an exception of the telegraph. However, Alexander Graham Bell innovated a path for society by revolutionizing how individuals communicated – through the telephone.
Ideas, Discoveries, and Inventions are the results of Innovation.
I believe it is important to advertise digital, because it is currently at the pinnacle of innovation, and will help us bridge our way into the next great big thing.
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